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Released By Propel
March 8, 2019
One recent example of product quality issues in the Age of the Customer is the Samsung Galaxy Note 7. From an immediate financial perspective, product quality issues led to millions of smartphones being recalled and $5 billion in scrap. The brand and customer impact were even greater and longer lasting. Consumers made 30,000 negative tweets a day, Samsung lost $17 billion in projected revenue, and their market capitalization was hit by $22 billion.
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What are some warning signs that your company is not as prepared as it should be for the Age of the Customer? DOWNLOAD TO LEARN MORE
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